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love this! Particularly #3 - think you could take this a step further. Sure diffused mode thinking can happen across multiple mindless activities. BUT there are some trends - if we really think hard about it, we can identify where our best ideas historically came from - perhaps there is a trend or a particular activity that resonates most.

Ask audience (readers) to identify their diffused mode thinking. It could be the shower, it could be walking a dog etc.

Bill Gates taps into his diffused mode thinking when he washes dishes - to this day, he still washes his own dishes to tap into it!

-S Bottoms

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